One of the aspects that makes it essential to optimize a website for mobile is that by doing this we will also be optimizing its SEO. Google takes into account whether a page is mobile-friendly when displaying it.
This does not mean that Google penalizes a website for not being adapted; rather, it is a factor that makes its position higher or lower.
In this post we are going to give some tips to have a web page adapted to mobile and that at the same time is optimized for search engines.
Have an Adapted Responsive Design
When the search is done from mobile, the user experience is a decisive factor. It is unsurprising that Google shows different results depending on which device a search is made from.
Google recommends adapting a website to mobile through responsive design. In this way, the content will be seen correctly regardless of the size of the screen where it is displayed.
However, it is true that sometimes it can be expensive to adapt a website to responsive design; that is why Google will not leave out those pages that cannot afford it.
The downside of having a mobile version is that you have to deal with things like duplicate content, redirects, alternate media tags, specific sitemaps, etc. After all, it is what it takes to have an independent website. You can see your mobile usability score here >https://search.google.com/test/mobile-friendly
Having navigation focused on the user experience is paramount for Google. The size and text of the CTAs that the back buttons take you to the previous page and not to the home page and that the design is consistent throughout the site are essential aspects that must be taken into account.
Charging or Load Speed
For Google, loading speed is so important that in October 2015 it launched the AMP (Accelerate Mobile Pages) project. It consists of super-reduced HTML code that makes websites work faster when accessed from a mobile device.
The speed of a website must be fast if we want to improve the user experience.
One of the aspects when optimizing the loading speed is the size of the images. A reduced size will make the loading process easier and faster for both search engines and users.
Avoid unnecessary redirects
In the case of having to implement redirects, try that all of them point directly to the destination URL. Each redirection increases the load time by about 0.6 seconds. Having pages with more than one redirection will make the web load slower, both for the user and for search engines.
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